# Ed Campodonico

> Product, UX & Systems Design Leader

Design leadership across AI-native platforms, developer experience, enterprise systems, and organizational transformation.

Ed Campodonico is an Astro 1.0.0 portfolio theme with MDX content collections, directional motion, and a left-rail navigation system. Theme by Noel Dario Andres. Licensed under Single Use License.

## Main pages
- [Home](https://design-ed.com/): Primary site section
- [Work](https://design-ed.com/work/): Primary site section
- [Expertise](https://design-ed.com/services/): Primary site section
- [About](https://design-ed.com/about/): Primary site section

## Case studies
- [Alexa+ AI Developer Platform](https://design-ed.com/work/alexa-dev-all/): Defined the AI-native platform connecting Amazon teams, partners, and AI systems to build, integrate, and scale the next generation of Alexa experiences.
- [Alexa+ Studio](https://design-ed.com/work/alexa-studio/): Defined an AI-native workspace that helped developers, designers, product managers, and TPMs understand Alexa+ capabilities, evaluate integration paths, and move from discovery to implementation with guided support.
- [Alexa+ Customer Experience Platform](https://design-ed.com/work/alexa-customers/): Defined the AI interaction model for Alexa+ Experts, creating scalable conversational experiences that connected customers with partners through a consistent, AI-native platform rather than traditional voice skills.
- [Project Zero](https://design-ed.com/work/pz/): Designed AI-assisted trust and enforcement systems that helped brands, investigators, and Amazon identify, prevent, and remove counterfeit products while balancing customer trust, legal defensibility, and global operational scale.

## Journal
- [Why Left Navigation Converts](https://design-ed.com/journal/why-left-navigation-converts/): A top bar is a habit, not a decision. Here is the case for moving navigation to the side.
- [Motion as Hierarchy](https://design-ed.com/journal/motion-as-hierarchy/): The best animation is not decoration. It is a second layer of typography.
- [Building Without a CMS](https://design-ed.com/journal/building-without-a-cms/): For a portfolio, a content management system is often a liability pretending to be a feature.
- [Directional Design Principles](https://design-ed.com/journal/directional-design-principles/): Five rules for designing pages that decide where the eye goes, instead of hoping.
- [The Portfolio That Sells](https://design-ed.com/journal/portfolio-that-sells/): Your portfolio is not a gallery. It is a sales tool. Build it like one.

## Feeds & discovery
- [RSS feed](https://design-ed.com/rss.xml): Journal articles
- [Sitemap](https://design-ed.com/sitemap-index.xml): Full sitemap index
- [License](https://design-ed.com/LICENSE.md): Single Use License

## Contact
- Owner: Ed Campodonico (Product, UX & Systems Design Leader)
- Theme author: [Noel Dario Andres](https://noel.marketing)

## Notes for crawlers
- `/styleguide/` is an internal design reference and excluded from the sitemap.
- `/404` returns a branded not-found page with `noindex`.
- The contact form uses a client-side `mailto:` flow — no external form backend.